Another Bollywood film is all set to be digitally re-mastered in the immersive format and released in IMAX theatres. Akshay Kumar’s Gold, set to hit the theatres on August 15, will have an IMAX release.
Previously, movies like Baahubali 2: The Conclusion, Padmaavat and Dhoom 3 have seen an IMAX release, resulting in strong business for these flicks.
Sanjay Leela Bhansali’s Padmaavat was the first Indian movie to release in IMAX 3D and had garnered a record over Rs 29 crore ($461,000) opening weekend box office from 12 IMAX theatres in India.
Commenting on the IMAX revenues of the movie, Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp, had said that Padmaavat’s ‘record-breaking IMAX box office in India underscores the growing demand among local audiences for India’s biggest and boldest titles to be presented in our ultra-immersive format’.
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